AFE Terril Nell
AFE Terril Nell's Fundraiser

60th Anniversary Fundraising Campaign

Join me in supporting a stronger, more sustainable floral industry for generations to come.

$12,100 towards $10,000

Join Us! Become a Sponsor!

New Goal - $100,000 in 60 Days GraphicSupport another 60 years of floral industry programs, research, and resources provided by the American Floral Endowment (AFE)!

This year, I celebrate 7 years as Research Coordinator at the American Floral Endowment. As a longtime supporter of the Endowment and in honor of its 60th anniversary, I am asking for you to join me in contributing to AFE!

For the second year in a row, AFE's annual fundraising event will be held virtually in order to assure the safety and health of our floral community. As a Board and staff, our shared goal for this virtual non-event is to raise $100,000 in 60 days! (Monday, June 14th to Friday, August 13th). Thanks to our generous community, we have reached our initial goal of $60,000 in the first 30 days!

Your all-important, greatly appreciated sponsorship will go a long way towards helping us meet our goal of $100,000!

For 60 years, AFE has been supporting the industry; let's help them continue for another 60! Your donation to AFE helps increase funding to support:

  • Research to produce healthier, longer-lasting flowers and plants to boost profits for everyone.
  • Scholarships and Internships to recruit tomorrow’s leaders and provide and hands-on training for the next generation.
  • Educational Grants to provide learning opportunities and knowledge to all industry members.
  • Industry resources to recruit and retain top talent including a floral career center, resources to help train your employees, and more.

Commemorative T-shirtPlease review the Sponsorship Levels below and join me in supporting sustainable growth for the floral industry! Sponsorship Benefits include promotional opportunities, featured job postings on AFE's Career Center, commemorative t-shirts, water bottles, and recognition on AFE's social media and newsletters. If you aren't able to participate as a sponsor, please support AFE at the $60 level and receive the Anniversary T-shirt!

One last thing, if you have received multiple requests for our 60 Days to Raise $100,000, we apologize. Our entire Board of Trustees (all 18) and staff are participating and we are a competitive bunch!

Click Here for the Printable Form or simply sign up using the donation box located on this page.

Sponsor Tiers

Friends of Floral Logo

NEW THIS YEAR! Recurring donor recognition - Join the Friends of Floral as a sustaining donor! If you set up your gift as a recurring donation, you will be listed separately on AFE's primary donor page and given VIP donor treatment with extra giveaways.

If you have any questions, do not hesitate to reach out to me or AFE's Manager of Communications & Outreach, Karin Krause, at