R.I.S.E. to Support Floral! image

R.I.S.E. to Support Floral!

Below are the sponsorship levels, but donations of all size are welcome! You can submit any amount in the blank option.

$79,680 raised

$100,000 goal

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R.I.S.E. up to support the floral industry!


In an effort to continue to increase support for important research, education, and other floriculture programs to advance our industry, AFE is conducting our annual virtual fundraising campaign.

Our annual summer campaign theme touts the overall tagline of R.I.S.E., representing AFE’s core programs: Research, Internships, Scholarships, and Education for the floral industry. These resources are vital to the ongoing growth of floral; We are welcoming the industry to RISE up with us to help fund ongoing success and support for all segments, ages, and levels. AFE can only continue to provide funding and programs for our industry with the support of those whom we serve. Together we can make a difference for all!

Your donation to AFE helps increase funding for:

  • Research to produce healthier, longer-lasting flowers and plants.
  • Internships to recruit tomorrow’s leaders and provide hands-on training for young professionals.
  • Scholarships to foster education and empower the next generation to choose careers in our industry.
  • Education to provide ongoing learning opportunities and knowledge to all industry members at all levels.

"AFE is promoting the growth of the entire horticulture/floriculture industry, as well as professional development of young professionals with their scholarships, grants, and internship opportunities. It's amazing to see all that AFE offers to the industry and students like me," states Madilyn Hoock, Recipient of the Harold Bettinger Scholarship through AFE.

Our 2024 Fundraising Campaign features many Sponsorship Opportunities. We hope you will become a Sponsor to support our important work.


Our dedicated Board of Trustees and Staff will be contacting floral industry organizations and individuals to support our annual fundraising campaign.

Remember, the campaign only runs through June 28th, so please sign up early! Of course, donations to AFE can be made at any time and are tax-deductible. See our full list of current sponsors here!

And…Be sure to assign your donation to one of our Trustees or Staff. They are divided into Teams this year and are a competitive bunch!

Look ahead to a bright future for floral, as AFE shares innovative research on new advances, scholarships and internships for the next generation of leaders, grants to enable the continued education of all industry members, and more.

Thank you for your consideration and support. If you have any questions, please reach out to us at afe@endowment.org or 703-838-5211.